(Tip #9/10) Types of TikTok Paid Ads

FYI: TikTok’s adult user base of ages 40+ stands at 31.3% having grown 5.5 times in the last 18 months! 

This proves that the TikTok user base is aging up…these people have money & buy products/services!  

Distribution of TikTok Users in the United States by Income…Showing that 53.8% of TikTok Users in the US have incomes of $75k+
By diversifying your social channels to include TikTok, TikTok is an extremely viable option to reach audiences of all ages.
 
I wanted to elaborate more on the Paid Ads on TikTok, by sharing information about the Types of TikTok Ads that are available.
 
TOP VIEW ADS:
  • Seen at top of the feed when users open the app
  • 60 second maximum length
  • Largest advertisement offered
 
IN-FEED ADS:
  • Seen in For You Page feed
  • 60 second maximum length, 15 second ideal length
 
BRAND TAKEOVER ADS:
  • Brand takes over app for the day
  • Images, 3-5 second videos (like top view ads), imbedded links, landing pages throughout feed
     
BRANDED EFFECTS:
  • Interactive games, stickers, filters, effects users can apply to their content
  • Available in editing side of app
  • Essential is aiming for your brand to go viral
 
BRANDED HASHTAG CHALLENGES:
  • Incentivize users to use your branded/sponsored hashtag in their content with prizes
  • Advertised on Discover Tab
  • Very engaging with users
  
Whether you want more video views, more traffic to your website, app downloads, or simply brand awareness, there are several options w/ TikTok ads.