FYI: TikTok’s adult user base of ages 40+ stands at 31.3% having grown 5.5 times in the last 18 months!
This proves that the TikTok user base is aging up…these people have money & buy products/services!
Distribution of TikTok Users in the United States by Income…Showing that 53.8% of TikTok Users in the US have incomes of $75k+
By diversifying your social channels to include TikTok, TikTok is an extremely viable option to reach audiences of all ages.
I wanted to elaborate more on the Paid Ads on TikTok, by sharing information about the Types of TikTok Ads that are available.
TOP VIEW ADS:
- Seen at top of the feed when users open the app
- 60 second maximum length
- Largest advertisement offered
- Seen in For You Page feed
- 60 second maximum length, 15 second ideal length
BRAND TAKEOVER ADS:
- Brand takes over app for the day
- Images, 3-5 second videos (like top view ads), imbedded links, landing pages throughout feed
- Interactive games, stickers, filters, effects users can apply to their content
- Available in editing side of app
- Essential is aiming for your brand to go viral
BRANDED HASHTAG CHALLENGES:
- Incentivize users to use your branded/sponsored hashtag in their content with prizes
- Advertised on Discover Tab
- Very engaging with users
Whether you want more video views, more traffic to your website, app downloads, or simply brand awareness, there are several options w/ TikTok ads.