As you may or may not know, I used to be an Advertising Account Manager for Meta, Inc (Facebook, Inc) for almost 3 years.
In that role, I became a ‘ninja’ at Paid Ads…..or, as the saying goes these days, Paid Ads Became My Jam! 🎵🎶🎵
Over the last 18 months I have ADDED Paid Ads on LinkedIn and TikTok into that ‘Jam’!
Here are 7 Reasons WHY YOU SHOULD ADVERTISE on TIKTOK:
- It’s New: TikTok is one of the most exciting new advertising channels
- It’s Big: It has the scale of other platforms, like Instagram
- It’s Not Saturated: It’s not yet saturated with advertisers
- It’s More Affordable: It can be more affordable to generate impressions & clicks
- It’s UsedOften: The average time spent on TikTok, globally, is 52 minutes (it’s 28 minutes on Instagram)
- It’s Used Frequently: An average American TikTok user opens/uses the app more than 8x/day
- It’s Growing: TikTok has been the top app each quarter since Q1 2021
(Image Credit: Sensor Tower. Q1 2022)
The possibilities on TikTok for your business are fabulous… be creative and GO FOR IT!