Tip #8 Use Calls to Action (CTA)
Create a simple CTA with one clear action.
A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads.
These buttons draw attention and encourage people to engage with your ad.
Here is a current ad from one of my clients
– They use CTA in 3 places: 1) In their word choice 2) AND in the photo 3)AND a ‘Learn More’ button.