(Tip #8/10) Use Calls to Action (CTA) / 10 Creative Tips for Better Results on Your Facebook Ads Tip #8 Use Calls to Action (CTA) Create a simple CTA with one clear action. A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. These buttons draw attention and encourage people to engage with your ad. Here is a current ad from one of my clients – They use CTA in 3 places: 1) In their word choice 2) AND in the photo 3)AND a ‘Learn More’ button. Wishing you successful ad performance, Louie BLouie Bischoff / Founder – NRT Marketing Solutions