Note: I was an Advertising Account Manager for Facebook, Inc for almost 3 years and learned that in the FB/IG advertising realm, a CTR of 1.5% is considered a ‘success’…..Check out this ads’ CTR!!…..3.21%….MORE THAN 2x the industry benchmark of 1.5%!!! 🤩🤩
Tip #7: Use Captions AND Hashtags#
Instagram captions have the potential to add context to the images and videos you share, as well as provide details to viewers.
They are especially important if you have an Instagram Business Profile, which you should if you are a business. Reminder: If you don’t have one, that’s your first task.See Tip #1
Instagram captions can be up to 2,200 characters long…Remember, only the first 2 lines of text appear without having to tap ‘more’
Hashtags are Instagram’s sorting process. … Essentially, hashtags are a better way to categorize your posts.
#Hashtags help you reach a target audience, and more importantly, they help your target audience find you.
Hashtags increase your visibility and discoverability.
You can use up to 30 #hashtags/post
To get the most benefit, choose hashtags that are #Relevant & #Specific to your niche