(Tip #7/10) Use Captions AND Hashtags

Note: I was an Advertising Account Manager for Facebook, Inc for almost 3 years and learned that in the FB/IG advertising realm, a CTR of 1.5% is considered a ‘success’…..Check out this ads’ CTR!!…..3.21%….MORE THAN 2x the industry benchmark of 1.5%!!! 🤩🤩

 

Tip #7: Use Captions AND Hashtags#

 

CAPTIONS:

✅ Instagram captions have the potential to add context to the images and videos you share, as well as provide details to viewers.

✅ They are especially important if you have an Instagram Business Profile, which you should if you are a business. Reminder: If you don’t have one, that’s your first task.See Tip #1

✅ Instagram captions can be up to 2,200 characters long…Remember, only the first 2 lines of text appear without having to tap ‘more’

 

HASHTAGS#:

Hashtags are Instagram’s sorting process. … Essentially, hashtags are a better way to categorize your posts. 

 

#Hashtags help you reach a target audience, and more importantly, they help your target audience find you.

 

✅  Hashtags increase your visibility and discoverability.

✅  You can use up to 30 #hashtags/post

✅ To get the most benefit, choose hashtags that are #Relevant & #Specific to your niche