(Tip #7/10) Balance Entertainment & Promotion

When using TikTok for your business, the goal is to make a connection with your customers with the value of your content. 

The 2 Main Components of your TikTok video are Entertainment & Promotion for your brand.
 
The balance between these 2 main components must be handled strategicaly.
 
So, here are 2 scroll-past-and-keep-going scenarios:

Scenario 1: You are scrolling through TikTok… you come across a video that is an obvious promotion. 

What do you do?
 
Probably, scroll right past it!
 
Scenario2:  You are scrolling through TikTok… you come across a video that has high entertainment value, but the promotion isn’t as obvious. 
 
What do you do?
 
Probably, scroll right past it!
 
Eh – How do you fix this scroll-past-and-keep-going problem?
 
The answer is BALANCE!
It is important to establish the connection between the viewer and your brand to build your audience.
 
Once you establish a following, there is an audience to promote to that already is loyal to your brand.
 
Then, the fun part begins… coming up with creative ways to use your brand on the platform!
 
Here are some content ideas to try:
  • Showcase product/service reviews
  • Share tips or hacks about your product/service
  • Tell your brand story
  • Highlight industry news or trends
  • Introduce your employees
  • Create a challenge for viewers to participate in
  • Participate in current trends, effects, transitions, etc. using your product/service
 
Balancing entertainment and promotion is essential to create a connection for potential customers.
 
Give them a reason to stick around!