Tip #6: Advertise on Instagram
Instagram continues to grow and grow & businesses that use the platform for ads are bringing in some serious cash for their businesses.
Instagram Ads also give you the chance to create campaigns for users to drive traffic to your website, to your profile, to a particular post…etc.
Here are 3 Reasons to Try IG Ads
1.Instagram Ads are Fully Integrated w/ Facebook Ads:
This is great b/c you get the benefits of Facebook’s campaign customization options, diverse formatting, + targeting capabilities combined with Instagram’s high engagement.
2.Instagram Are Interested/ Ready to Engage w/ Brands’ Ads:
Forrester did independent research on the platform’s ads and found that consumers are 58x more likely to engage with branded content on IG v FB & 120x more likely compared to Twitter. (Um, read that again!!! WOW!)
3.Instagram Ads Get Great Results: Ad recall on Instagram Ads is 2.8x higher than ad recall from all other social networks. Not only are users more likely to click or like the ad, but they’re also more likely to remember it.