Here’s a DM note that I received yesterday
YEAH!!! Sometimes it IS small things that can make a big difference in your ad performance.
Tip #6: Less IS MORE: Less Text In Images Is Better
- People on Facebook and Instagram scan quickly.
- In research conducted by the Mobile Marketing Association, it took 2–3 seconds for 2 out of 3 for people to see and cognitively recognize DESKTOP ADs vs 0.4 seconds on MOBILE.
- Keep your text short, clear & concise to get your message across.
- Facebook’s research has found that images with less than 20% text perform better (NOTE: the FB Algorithm WILL restrict ad delivery if you use too much text).
Here are a few examples of text on images.
Wishing you successful ad performance,
Louie Bischoff / Founder – NRT Marketing Solutions