(Tip #6/10) Less IS MORE: Less Text In Images Is Better

Here’s a DM note that I received yesterday

YEAH!!!  Sometimes it IS small things that can make a big difference in your ad performance. 

 

Tip #6: Less IS MORE: Less Text In Images Is Better

  • People on Facebook and Instagram scan quickly.
  • In research conducted by the Mobile Marketing Association, it took 2–3 seconds for 2 out of 3 for people to see and cognitively recognize DESKTOP ADs vs 0.4 seconds on MOBILE.
  • Keep your text short, clear & concise to get your message across.
  • Facebook’s research has found that images with less than 20% text perform better (NOTE: the FB Algorithm WILL restrict ad delivery if you use too much text).
     

Here are a few examples of text on images. 

Wishing you successful ad performance, 

Louie B

Louie Bischoff / Founder – NRT Marketing Solutions