Hiya –
Today’s Facebook Ad Creative tip is going to be short & direct….
Tip #4: Consider the Psychology of Color
Colors speak a language that words just can’t capture…
colors communicate with us on an Emotional Level
The use of color in your advertising can convey the attitudes and moods you would like consumers to associate with your products…
The emotion or attitude the color choice generates allows consumers to associate those emotions with your products.
✅ Grab the eyes of consumers by using contrast
✅ Define YOUR brand identity (ex. Facebook blue; UPS brown; Netflix red)
✅ Associate your products w/ certain emotions or feelings
✅ When deciding on a color, think about the market you’re selling to, what they like, what they expect
Here is a FANTASTIC image that shows the Color <=> Emotion correlation