I LOVE ❤️ the work that I do…especially helping small businesses grow their sales!
After I sent out Tip # 1 Use a Relevant, High-Quality Image
last week, I had a few business owners reach out to me w/ great words of thanks b/c they were just ‘too close’ to the situation – they didn’t realize that the image was breaking into pixels when it was seen on mobile devices… another business owner changed their images & saw a 35% INCREASE in ENGAGEMENT!!!🎉🎉
Tip #2: Use Simple Language that’s Easy to Understand
Advertising words, known as copy or content, can persuade, excite, and entertain….
So, make sure when you’re picking word choices for making your ads primary text or headlines, pick familiar or commonly used word over the unusual or obscure.
When someone sees your ad, they should immediately know:
- What you’re offering
- How it benefits them
- What to do next
Here’s an example from BestSelf.co .
I love the checkboxes, they help draw my eye to what is important & they use simple/easy-to-understand language to make it REALLY easy for me to click on ‘Shop Now’ to see what this is about!!
When you write a piece of content, you need to be very clear so that your audience will be able to understand your content easily.
The more you use simple words, the better!
Wishing you successful ad performance,
Louie Bischoff / Founder – NRT Marketing Solutions