I wanted to share one of them with you
…This service company was used to getting their leads by sending people to their website using the Traffic ad product….
They conducted a Split Test, see Tip #9, and tried Messages as the Ad Product….check out their results.
Am SO PROUD of them for testing!! – LOVE IT!!!!
Today is the FINAL Tip of the ’10 Quick Tips for Facebook Ad Success’…It’s REALLY IMPORTANT…
Tip #10: It Takes Time
Here’s the ‘simple’ difference b/t Facebook’s advertising and Google’s advertising….Facebook advertising is the proverbial marathon approach & Google is the sprint approach.
Facebook advertising takes time to optimize because it’s not being ‘sought out’.
Think about how YOU use Google….you go to Google to find something….to search for something…something specific (info, car repair, closest pizza place….etc). This is Paid Search.
Google advertising helps you find new customers
On Facebook/Instagram…I am not seeking, I am seeing ads as part of my user experience as I scroll through my FB/IG feed….I AM NOT actively seeking the ads. This is Paid Social.
Facebook advertising helps new customers find you.
Facebook advertising simply takes more time to receive data and it takes more time for the algorithms to ‘learn’ and optimize to get you the best results.
Give your ads 48-72 hours to get enough results before changing anything..allow the ad to (hopefully) exit the ‘Learning’ phase of optimization & into the ‘Active’ phase.
Reminder: See Tip #5: Using an Appropriate Ad Budget to ensure that your ads DO HAVE ENOUGH money to succeed.
However, keep in mind that you need to give Facebook at least 24 hours to adjust the performance of your ads after every new edit.
Every time you make substantial changes to your campaigns, consider waiting for at least 24-48 hours before drawing any conclusions.
Here’s a list of our past Quick Tips for Facebook Ad Success
Tip #9: Set Up & Use Look-A-Like Audiences
Tip #8: Set Up & Use Look-A-Like Audiences
Tip #7: Use the Right Ad Product/Objective
Tip #6: Use the Campaign Budget Optimization (CBO) Option for
Tip #5: Use an Appropriate Ad Budget
Tip #4: Set Up & Use Custom Audiences
Tip #3: Set up the Facebook Pixel for tracking opportunities
Tip #2: Use ‘Automatic Placement‘ for the delivery option.
Tip #1: Use Video in your ads as much as possible.
Wishing you successful ad performance,
Louie Bischoff / Founder – NRT Marketing Solutions