CHIEF MARKETING OFFICER
Companies are hiring for Fractional CMOs as they see the cost advantage of bringing on someone without the need to pay bonuses, health care or vacations.
Over the last decade we have directly helped hundreds of companies become prosperous. Thousands if you count all the ones who read our books, subscribed to our newsletters and took action on the advice we share on our social channels every single day.
For those direct clients, not only have we become their marketing consultant, their trusted guide, the one they turn to when they need sound advice, we’ve also become their friend who is always looking out for them.
In essence, we became their Chief Marketing Officer, and for a fraction of the price they would incur had they actually hired a full-time CMO.
Ironically, more and more companies are hiring for Fractional CMOs as they see the cost advantage of bringing on someone without the need to pay bonuses, health care or vacations.
But what is a Fractional CMO?
A fractional CMO is someone who acts as the Chief Marketing Officer for your company but is hired as a contractor or consultant.
Generally, fractional CMOs are working with several different companies at one time, much like freelancers or consultants do. They work for you at a fraction of their time (hence fractional). A good fractional CMO is going to give your business as much attention as it needs.
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