#7 Your Voice
Authentic video content can consist of a variety of different things: trends, music, etc. Your brand’s video content should stay consistent with your audience in these 4 Main Areas: Branding Style Tone …
7 Essential Reasons Why Authenticity is Important
#6 NOT Perfect
Video content creation seems like a daunting task, but it doesn’t need to be! Today’s video consumers value simplicity and authenticity… less is more! Here are 6 Top Tips to Make Authentic (not perfect) …
#5 Add Value
One of the best ways to show up authentically in your video content is CREATING VIDEOS THAT HAVE VALUE, rather than just selling your product or service. How exactly can you ADD VALUE to …
#4 It’s NOT About You
What exactly does your audience want from your video content? Great question… I’m glad you asked…..Here’s my answer… Don’t assume that you know what they want – it’s not about you…..It’s about your …
#3 Be Real
Guess what?! Your brand’s VIDEO CONTENT does not have to be a Hollywood film production! No stylists… No director… No production crew… No script… No bells OR whistles! Trust me, your viewers want to see the REAL you. This should take a mountain of stress off your …
#2 B Tru 2 U
Not sure where to start when CREATING AUTHENTIC VIDEOS for your brand? Well, it all starts with YOU & YOUR BRAND! Here are 4 KEY QUALITIES CONSUMERS SEEK OUT in the brands they connect with: ORIGINALITY: Being you …
#1 Human Connection
In video content creation, authenticity creates a personal affinity and deeper connection between your brand and your audience…the Human Connection. Especially now, since every social media consumer is bombarded with advertisements and video …
