I wanted to share one of them with you …This service company was used to getting their leads by sending people to their website using the Traffic ad product…. They conducted a Split Test, see Tip #9, and tried Messages as the Ad Product….check out their results. Am SO PROUD of them for testing!! – LOVE IT!!!! …
I owe you all an apology. …I SHOULD HAVE started with this Quick Tip for Facebook Ad Success….and I didn’t….I apologize. During the time that I worked as an Advertising Account Manager for Facebook, Inc, one of the questions that I would frequently get asked by my clients was…’What kind of creative works best?” Unfortunately, there …
Tip #8 Set Up & Use Look-A-Like Audiences WOW!! I LOVE💖 helping small businesses & entrepreneurs DO BETTER w/ their Facebook/Instagram Ads. Here’s one message that I received the other day from a client…She read Tip #4 Set Up & Use Custom Audiences & set up a Remarketing/Retargeting campaign….and is getting AMAZING RESULTS.💰 💰 This makes me …
WHEW! I have been getting a lot of DMs via Instagram and Messenger w/ people responding w/ MORE QUESTIONS re. ‘Tips for Facebook Ad Success’…and one of the seemingly simple questions that comes up all the time is……Which Ad Product/Objective Should I be Using? On the surface, this seems like a really simple question….but the answer isn’t …
Tip #6: Use the Campaign Budget Optimization (CBO) Option for Spending For Tip #5/10, I wrote about using the Appropriate Ad Budget…..Not too much money, not too little money…JUST the right amount (the ‘Goldilocks’ approach…LOL). Well, Tip #6 deals w/ how the Facebook Algorithm spends that budget…….i.e at the ‘Campaign Level’ or at the ‘Ad Set …
(Tip #6/10) Tip #6 Use the Campaign Budget Optimization (CBO) Option for Spending Read More »
Tip #5 Use an Appropriate Ad Budget Ok, folks…I’m going to be a ‘Myth Buster‘ with today’s Quick Tip….. Myth: I can succeed w/ Facebook ads with a $5/day budget to get started!!! Myth Busted: When you are just getting started, you need to be able to show up w/ an Appropriate Budget so that you …
Tip #4 Set Up & Use Custom Audiences Some Facebook advertisers spend hours researching various demographic, interest, and behavioral targeting options…But that’s not where most businesses are going to find their best prospects. The best prospects for most businesses are people WHO already know your business, your WARM Audience…i.e. previous/existing customers, website visitors, Facebook page …
Tip #3: Take Advantage of the Facebook Pixel* The Facebook (FB) Pixel is where the ‘magic’ of advertising on Facebook happens! The FB Pixel is a line of code that gets installed on the backend of your website or landing page/funnel & tracks the actions of people This is one of the most important Facebook …
(Tip #3/10) Take Advantage of the Facebook Pixel Read More »
Tip #2: Use the Auto Placements for Ad Delivery (most of the time) to Lower Your Cost-per-Result When you advertise on Facebook, there are actually 15 different placements available to choose from… which simply means that there are 15 different places where your ad could be displayed. That’s because Facebook will optimize your campaign to generate the highest …
(Tip #2/10) Use the Auto Placements for Ad Delivery Read More »
Tip #1/10: Video, Video, Video So, over the next 10 days, I will be presenting you with ‘1-Quick-Tip-for-Facebook-Ad-Success‘… …and here’s Tip #1: Video, Video, Video, Video Videos are better for driving Facebook views, engagement; people will watch videos and spend more time watching your ads All things being equal, video ads on Facebook outperform regular image …