10 Quick tips for Facebook Ads

(Tip #8/10) Set Up & Use Look-A-Like Audiences

Tip #8  Set Up & Use Look-A-Like Audiences WOW!!  I LOVE💖 helping small businesses & entrepreneurs DO BETTER w/ their Facebook/Instagram Ads.  Here’s one message that I received the other day from a client…She read Tip #4 Set Up & Use Custom Audiences & set up a Remarketing/Retargeting campaign….and is getting AMAZING RESULTS.💰 💰 This makes me …

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(Tip #7/10) Use the Right Ad  Product/Objective

WHEW!  I have been getting a lot of DMs via Instagram and Messenger w/ people responding w/ MORE QUESTIONS re. ‘Tips for Facebook Ad Success’…and one of the seemingly simple questions that comes up all the time is……Which Ad Product/Objective Should I be Using?  On the surface, this seems like a really simple question….but the answer isn’t …

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(Tip #6/10) Tip #6 Use the Campaign Budget Optimization (CBO) Option for Spending

Tip #6: Use the Campaign Budget Optimization (CBO) Option for Spending For Tip #5/10, I wrote about using the Appropriate Ad Budget…..Not too much money, not too little money…JUST the right amount (the ‘Goldilocks’ approach…LOL).  Well, Tip #6 deals w/ how the Facebook Algorithm spends that budget…….i.e at the ‘Campaign Level’ or at the ‘Ad Set …

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(Tip #4/10) Set Up & Use Custom Audiences

Tip #4 Set Up & Use Custom Audiences Some Facebook advertisers spend hours researching various demographic, interest, and behavioral targeting options…But that’s not where most businesses are going to find their best prospects. The best prospects for most businesses are people WHO already know your business, your WARM Audience…i.e. previous/existing customers, website visitors, Facebook page …

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(Tip #2/10) Use the Auto Placements for Ad Delivery

Tip #2: Use the Auto Placements for Ad Delivery (most of the time) to Lower Your Cost-per-Result  When you advertise on Facebook, there are actually 15 different placements available to choose from… which simply means that there are 15 different places where your ad could be displayed.  That’s because Facebook will optimize your campaign to generate the highest …

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(Tip #1/10) Video, Video, Video

Tip #1/10: Video, Video, Video So, over the next 10 days, I will be presenting you with ‘1-Quick-Tip-for-Facebook-Ad-Success‘… …and here’s Tip #1: Video, Video, Video, Video Videos are better for driving Facebook views, engagement; people will watch videos and spend more time watching your ads All things being equal, video ads on Facebook outperform regular image …

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