This month’s ‘10 Tips’ have all been focused on improving your Facebook Ad CREATIVE. 🎨 Here are the previous 9: Use Relevant, High-Quality Images Use Simple Language That’s Easy to Understand Capture Attention Fast Consider the Psychology of Color Show Off Your Brand with Video Less is More: Less Text In Images Is Better Tell Your …
Do you remember those things called Newspapers 📰 that most of us used to get our news from?…(Fun Fact: I actually had a paper route & rode my bike 🚴♀️delivering papers from the time I was 9 years old until I graduated 👩🎓 from high school!)Well, the reason I am bringing up the newspaper topic is b/c …
Tip #8 Use Calls to Action (CTA) Create a simple CTA with one clear action. A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. These buttons draw attention and encourage people to engage with your ad. Here is a current ad from one of my clients – They use CTA in …
This is going to be short-and-to-the-point…..☝️ Tip #7: Tell YOUR story using MULTIPLE IMAGES w/ the Carousel Ad Layout WITH Carousel Ads YOU CAN: Feature multiple products that link to different landing page…which gives your customers more options & can help raise your clickthrough rate. Highlight multiple features of a single product. Show different product angles or details …
(Tip #7/10) Tell YOUR story using MULTIPLE IMAGES Read More »
Here’s a DM note that I received yesterday YEAH!!! Sometimes it IS small things that can make a big difference in your ad performance. Tip #6: Less IS MORE: Less Text In Images Is Better People on Facebook and Instagram scan quickly. In research conducted by the Mobile Marketing Association, it took 2–3 seconds for 2 out of 3 …
(Tip #6/10) Less IS MORE: Less Text In Images Is Better Read More »
Hiya – Maybe you received my ’10 Quick Tips for Facebook Ad Success’ in June…and remember Tip #1…Video, Video, Video… No worries if you didn’t I’ll summarize it here!!… Um, USE VIDEO for better engagement. 📽️ These are the stats that I shared w/ you in that Tip #1 Video ad engagement vs images…..2x the increase in …
Hiya – Today’s Facebook Ad Creative tip is going to be short & direct…. Tip #4: Consider the Psychology of Color Colors speak a language that words just can’t capture… colors communicate with us on an Emotional Level The use of color in your advertising can convey the attitudes and moods you would like consumers to associate …
Tip #3: Capture Attention Fast Well, back in the ‘good-ole-days’ (i.e. before smartphones), marketers could build their game plan on a ‘typical buying funnel’…Different stages of the funnel took place through many interactions between the company & the customers…and this took a lot longer than seconds!!! Today the rules have changed – digital consumers are …
I LOVE ❤️ the work that I do…especially helping small businesses grow their sales! After I sent out Tip # 1 Use a Relevant, High-Quality Image last week, I had a few business owners reach out to me w/ great words of thanks b/c they were just ‘too close’ to the situation – they didn’t realize that …
(Tip #2/10) Use Simple Language That’s Easy to Understand Read More »
Before I jump right into it, I wanted to tell you that Facebook IS one of the MOST EFFECTIVE ADVERTISING PLATFORMS… However, poor planning and implementation of a Facebook advertising campaign is a surefire way though to turn what could be a goldmine into a money pit. Engaging and creative ads don’t require expensive equipment …