Next Right Thing Blog
Welcome to the Next Right Thing marketing blog – where we talk all things related to social marketing
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#10 STORYTELLING
Have you ever been told a story where you had to wait and guess what the message or the moral of the story was? The same concept applies to
#9 What’s Your (re)Purpose?
So, you’ve decided to start CREATING LONG FORM VIDEO CONTENT FOR YOUR BUSINESS… Wonderful! REMINDER: You can REPURPOSE your long form video content FOR OTHER SOCIAL MEDIA PLATFORMS and other purposes. Here’s 5 EASY WAYS To REPURPOSE Your Long-Form
#8 Time Stamp for Vids
For long form video (2mns 30 secs < 10+ mns) , TIMESTAMPS are suggested to be used to help improve your search engine optimization (SEO) ranking on Google. Timestamps allow you to put SPECIFIC LINKS to
#7 Short & Long Form Vid
So, we finally convinced you to use video content for your business, huh? (winky face) Now that you’re on board, did you know that VIDEO CONTENT IS NOT ONE-SIZE-FITS-ALL? The video content that we
#6 3 Secret Weapons
We’re going to talk about 3 SECRET WEAPONS OF VIDEO CONTENT that can really boost your search engine optimization or SEO. 1. THUMBNAILS:Thumbnails are an image used, essentially as an album cover for video content
#5 Are You Ready to Convert!?
Let’s talk about some of the BENEFITS OF USING VIDEO CONTENT on your social media platforms and your website for your company. Video content is vital for capturing the attention of your audience. Think
#4 Amorous Algorithms!
If you aren’t already, the time to start doing video content for your business is NOW! WHY!!!? Because the social media platforms’ algorithms LOVE video…..The algorithms are much more ‘amorous’ with video vs
#3 KeyWords
How do you know what your audience is searching for online? And how do you craft your videos to hit these target audiences? The answer… KEYWORDS. Keywords are terms used in digital marketing to
#2 Use YouTube
Thinking about starting a YouTube channel for your business? NRT is here to encourage you to GO FOR IT!!! (whoot! whoot!…NRT can help set that up for you too!) Let’s talk about
#1 Use Your Tools
Here are 3 Easy Actions that you can take to support your SEO. (1) CLOSED CAPTIONING: Regarding your video content, the use of closed captions is extremely important to boost your search engine
#7 Your Voice
Authentic video content can consist of a variety of different things: trends, music, etc. Your brand’s video content should stay consistent with your audience in these 4 Main Areas: Branding Style Tone
#6 NOT Perfect
Video content creation seems like a daunting task, but it doesn’t need to be! Today’s video consumers value simplicity and authenticity… less is more! Here are 6 Top Tips to Make Authentic (not perfect)
#5 Add Value
One of the best ways to show up authentically in your video content is CREATING VIDEOS THAT HAVE VALUE, rather than just selling your product or service. How exactly can you ADD VALUE to
#4 It’s NOT About You
What exactly does your audience want from your video content? Great question… I’m glad you asked…..Here’s my answer… Don’t assume that you know what they want – it’s not about you…..It’s about your
#3 Be Real
Guess what?! Your brand’s VIDEO CONTENT does not have to be a Hollywood film production! No stylists… No director… No production crew… No script… No bells OR whistles! Trust me, your viewers want to see the REAL you. This should take a mountain of stress off your
#2 B Tru 2 U
Not sure where to start when CREATING AUTHENTIC VIDEOS for your brand? Well, it all starts with YOU & YOUR BRAND! Here are 4 KEY QUALITIES CONSUMERS SEEK OUT in the brands they connect with: ORIGINALITY: Being you
#1 Human Connection
In video content creation, authenticity creates a personal affinity and deeper connection between your brand and your audience…the Human Connection. Especially now, since every social media consumer is bombarded with advertisements and video
(Tip #10/10) Have Fun!
It has been fantastic hearing from so many small business owners over the past few weeks…a lot of excitement re. using video to grow their businesses. Here is what Michelle sent
(Tip #9/10) Types of TikTok Paid Ads
FYI: TikTok’s adult user base of ages 40+ stands at 31.3% having grown 5.5 times in the last 18 months! This proves that the TikTok user base is aging up…these
(Tip #8/10) Paid Ads on TikTok
As you may or may not know, I used to be an Advertising Account Manager for Meta, Inc (Facebook, Inc) for almost 3 years. In that role, I became a ‘ninja’
(Tip #7/10) Balance Entertainment & Promotion
When using TikTok for your business, the goal is to make a connection with your customers with the value of your content. The 2 Main Components of your TikTok video are Entertainment &
(Tip #6/10) Captions ARE Important
One of the main aspects of memorable social media content is VALUE!….I know, I know it’s ALWAYS about being able to deliver ‘Value’ to your client base.👩🦰 Here are 6 ways
(Tip #5/10) Size Matters
I wanted to send out a quick tip for today…..This one is about the Size of the TikTok Video . Top 6 Tech Aspects of TikTok Videos Aspect Ratio: 9:16 or 1:1 with sidebars Recommended
