Authentic video content can consist of a variety of different things: trends, music, etc.
Your brand’s video content should stay consistent with your audience in these 4 Main Areas:
- Branding
- Style
- Tone
- Verbiage
The reason why is because your video content, much like the rest of your social media content, serves as the voice your audience hears coming from your brand’s mouth.
If it presents differently across different posts, videos, platforms, it damages how well your brand is recognized by your audience – it confuses your audience.
The more consistent your video branding, style, tone, and verbiage is… the more your audience can pick you out of a crowd of videos.
This builds trust, hopefully converting those viewers to customers!
