One of the best ways to show up authentically in your video content is CREATING VIDEOS THAT HAVE VALUE, rather than just selling your product or service.
How exactly can you ADD VALUE to your video content that will boost your sales without seeming overly promotional?
Here are the Three E’s of Video Content Value:
- EDUCATE: product hacks, product demo, brand story, etc.
- ENTERTAIN: follow latest video trends, expectations vs reality, etc.
- ENGAGE: go live, Q&A, ask audience a question, polls, etc.
Of course, all of these can be tied back into your brand, but they PROVIDE VALUE TO YOUR AUDIENCE rather than outwardly selling your products/services.