Tip #2: Use the Auto Placements for Ad Delivery (most of the time) to Lower Your Cost-per-Result
When you advertise on Facebook, there are actually 15 different placements available to choose from… which simply means that there are 15 different places where your ad could be displayed.
That’s because Facebook will optimize your campaign to generate the highest number of results for the lowest cost to you… Which includes putting your ads in locations where people are more likely to take action on your ad.
Here are some of the reasons why choosing ‘Auto Placement’ (AP) is a great tip…
- Facebook’s algorithm will place your ads where it thinks it will perform the strongest (the best performing location will be optimized)
- The algorithm has the opportunity to maximize your ad spend money (your money ‘goes further)
- Your ads will be seen by more people (it will be displayed in front of more eyeballs)
- Facebook’s delivery system will allocate your ad’s budget across multiple placements where it thinks the ads will get the best results for your budget ( more results for less money)
I LOVE using ‘Auto Placement’ especially for top-of-the-funnel (TOF) ads…i.e. to a cold audience. I simply let the FB algorithm do the ‘heavy lifting’ for delivery & results!!
…Then I set up the middle-of-funnel (MOF) ads to what is now a ‘warm audience’ so that these people will continue to see your ads & become more familiar with you & your brand offer/brand/product & take the action!
Wishing you successful ad performance,
Louie Bischoff / Founder – NRT Marketing Solutions