Tip #4 Set Up & Use Custom Audiences
Some Facebook advertisers spend hours researching various demographic, interest, and behavioral targeting options…But that’s not where most businesses are going to find their best prospects.
The best prospects for most businesses are people WHO already know your business, your WARM Audience…i.e. previous/existing customers, website visitors, Facebook page engagers, app users, etc.
With Facebook, you advertise to these people by creating custom audiences
Using Facebook’s Custom Audiences allows you to do some pretty cool things, such as:
- Retarget ads to people who have interacted with one of your Facebook ads or posts
- Craft ads for specific segments of your audience
- Upsell new products to people who are currently a customer
Custom Audiences (CA) can be created in several ways…
AND for various Retentions…..the default is for 30 Days.
I usually set up SEPARATE Custom Audiences based on the Pixel Activity (source) for 1 day, 3 days, 7 days, 14 days, 30 days, 60 days, 90 days & 120-day retentions
This provides me w/a lot of Remarketing opportunities to people who already know my clients’ brands.
One more quick thing that I wanted to mention….if you have your OWN list of customers from your database, this can be uploaded & used as a ‘source’ to make an enlarged/extended audience known as a ‘look-a-like audience’ (will cover that in a separate Quick Tip for Facebook Ad Success)
Here’s a list of our past Quick Tips for Facebook Ad Success
Tip #1, Use video in your ads as much as possible.
Tip #2, Use ‘Automatic Placement’ for the delivery option.
Tip #3, Set up the Facebook Pixel for tracking opportuities
Wishing you successful ad performance,
Louie Bischoff / Founder – NRT Marketing Solutions